Despite having created a name for itself as the Mecca of music festivals in the dance music world, with it’s lavish productions and stellar lineups through out the years, Ultra Music Festival has now drawn upon itself a heap of criticism for it’s recent ticket price spike. After releasing their early-bird and advance tickets, the UMF website experienced some technical difficulties, which led to long load times, page refresh errors, and maintenance messages. This despite the fact that fans had been assured that the very same issues would not arise. In response to the outrage, the UMF organizers apologized, and made available a 2nd batch of tickets, which sold out equally fast. The general admission tickets then went on sale, with an unexpected price of $490, plus fees, to the upset of many fans. Considered by many to be an unfair exploitation of the unexpected demand for their early-bird tickets, the Facebook group, “Boycott Ultra Music Festival” was formed as a means to protest against the ticket price, with this as their mission statement:
Ultra Music Festival dangled $150 early bird tickets over our heads and laughed at us all as the server crawled along, eventually crashing. The price quickly rose to $500 per ticket and then miraculously, no one was experiencing slow downs and we could purchase with no issues. Seems a little too convenient, doesn’t it?
Don’t let Ultra push the fans around. Not only is $500 overpriced, but the way we were all slapped in the face by the price makes it even worse. Lets show them what a huge mistake they’ve made and BOYCOTT ULTRA. Do not fall for their bait and switch pricing scheme. The founders of Ultra do not deserve our hard earned money.
Whether the group succeeds in rallying enough support to move UMF organizers to change the price of the GA tickets will be interesting to see. Having amassed over 6000 followers in a little over 24 hours, the traction is certainly there, although more numbers would be required to cause UMF to budge in our opinion.